BrüMate was founded 8 years ago, and while its’ innovation has only continued to grow, the branding had not. Tasked with giving the entirety of the brand and strategy a facelift, we crafted the perfect designs to bring the brand up to speed. We worked from the ground up on the rebrand, starting with strategy and building upon that to design the look and feel, incorporate new fonts, and ultimately land on an entirely new image strategy as well. Infusing both personality and innovation into the guidelines, BrüMate now has a robust catalog of design, imagery, and punchy headlines to grab attention and catapult even further into the drinkware space (and beyond).

Included in the rebrand was to create a sub-brand for their sustainability initiatives, the leading cause partnering with Tritan Renew to utilize recycled plastic in the drinkware lids.