Challenged with the goal of creating a big-budget, TOF brand campaign video that highlights BrüMate’s features as well as pulls in a completely new target audience all in the span of 1 month, Undeniably Different was born. As an evolution of the brand tagline “Made For This,” this external-facing language needed to sum up the brand in an exciting, punctual way all the while providing relevant information on functionality. We chose to focus on 4 top personas, highlighting their lifestyle and how BrüMate integrates seamlessly into their everyday.

This campaign is set to run in-market for 2 years, so longevity was also key. Alongside 2 30-second videos, we created 4 15 second cut-downs and 4 6-seconds as well. A static paid campaign launched alongside the video content, which was art directed and shot on the same days as filming, furthering the reach of the campaign and overall variety of assets to feed into the market.